Blog # 3
Ten rules
The ten rules that were followed or not followed in the flyer below include:
1.Placement and divisions
Where as the word ZERO CARBON HOMES stands out compared to the rest of the message, the viewer some how loses attention because the other descriptions are so compacted. The placement doesn't provide potent visual vocabulary.
2. Image
The images used are small though relevant to the advert; and where as they depict the problem at hand, they do not draw the viewers attention. Its said that a picture is worth a thousand words, I would think that the designer would use more bigger pictures to draw the attention of the viewer receiving the message
3. Flow
There was no clear visual flow of the elements. There was no obvious direction of elements with the layout. Apart from the big heading the images were not so big to catch the viewers attention.
4. Audience
The message was for the right audience and as such that rule was not violated. The promotion of zero carbon homes is well connected to the images and the wordings.
5. Alignment
The rule of alignment was some how followed. There is a sense of agreement within the piece on the message being put across despite of the other flows.
6. Typography
The typeface legibility was some how condensed save for the title that stood out. This could not go well with the elderly who I believe would be a good audience since they own homes mostly.
7. Grouping
The rule of grouping was not violated. The viewer can easily make useful connection between the elements. For example address part is well grouped and its easy to follow.
8. Color
Color green was spot on since it resonates well with homes and carbon. On this rule the design picked the right color for the message.
9. Emphasis
There was a lot of emphasis from the designer by having the main word ZERO CARBON HOMES stand out. This emphasizes the message being put across.
10. Message
The message was coordinated well. All the elements work together to convey the same message.
Harmony exercise - Repetition
In this exercise I make use of a bird to advertise a bird watching trek in three forms. Repetitive is an amplified form of harmony . "Repetition not only helps establish visual harmony, it is a great attracter of attention," (p. 52)
In the first advert, I used repetition as a boarder with the a series of birds acting as a border. These border birds are balanced by a watermark faint background of the same image and this sort of captures the viewers attention. This leads the viewer to relate with the words in the advert which are in harmony with the boundary images and light background.
In the second advert, I chose repetition as a focal image where the bird is repeated three times at the top. This helps the viewer gain notice about what the advert is all about and the words are in harmony with the images.
In the third advert, I used the image a stand out to send home the message. I used the image as letter "T" to complete the word trek. This form of alignment reduces on the viewers wonderment since the picture says it all.
Loosened Alignment - Toy Store advertisement
Below is an advert for a Toys store where parents can easily access toys for there kids. The fake text is for design purposes and it should not be directly correlated to the advert. In this advert the arrangement is somehow structured.
The layout of the advert below is a loosely assembled advert for the same message.
It is interesting how different strategies draw the viewers' attention, in reference to the three flyers you presented. The use of repetition as a design style assists in the cohesiveness of the entire flyer. Without reading the content, I generally knew what the flyer was advertising. There was no guessing needed, the focus was clear. If I could compare your flyer to the flyer that you analyzed, at first glaze the "Zero Carbon Homes" flyer is not pleasant to look at. The content is clumped together, as you mentioned. It is difficult to get pass the aesthetic aspect to obtain the information. I am noticing that the aesthetic piece must be in place in order for your viewers to get the message.
ReplyDeleteThanks Jessica for dropping by. Your comment and observation is much appreciated
DeleteTheo, I'm glad that you included the "Zero Carbon Homes" flyer. I'm going to disagree with Ms. Brown a bit regarding her interpretation of the flyer at first. I liked the flyer from a distance. If I was flipping through a magazine and I came across this flyer, I would be interested into what "Zero Carbon Homes" would be and would the concept might entail. However, that's all I disagree with Ms. Brown about. Once I get beyond the overall impression of the advertisement, I'm confused about what exactly is being advertised here. Surely my time is limited when viewing an image. I spent a significant time trying to determine what the image in the "Zero Carbon Homes" flyer came out to be and I still can't quite figure it out. Like Ms. Brown says, the image is overwhelmingly confusing as there's far too much information included here. I think this is a great reminder that just because the overall advertisement is visually appealing, it can still be ineffective if the message hoped to be conveyed to the potential consumer is lost in translation.
ReplyDeleteTheo, I also liked the Zero Carbon Homes from afar but thought the images of the homes were too much. I feel like this subject would warrant one dominant image of a home, instead of the title of the title being the dominant force. Actually when I first glanced at the flyer I thought it would be the first page to a magazine story, which is how the title feels like more than that of an ad.
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